This spring and summer, warm tones like pink and beige continue to be popular color trends. After coloring your hair, how do you maintain its vibrancy and longevity?

To help the color set properly, avoiding washing your hair for at least 24 hours after coloring is recommended. Additionally, choosing the right shampoo is crucial. Many drugstore shampoos contain strong cleansing agents that can strip away your freshly applied color quickly.

That’s why we recommend CRES Gemme Color Shampoo & Treatment. Available in two types—Fine Hair and Hydration—these formulas are specifically designed for different hair textures, whether you have fine, soft hair or thick, coarse hair. You can choose the best option based on your hair’s texture and condition. 

Since this shampoo and treatment are specially formulated to enhance color longevity, we encourage you to try them after your next color treatment and experience the difference.