Story
BRAND CONCEPT

Natural is luxury
CRÈS believes that our product needs to fit your lifestyle, beauty needs, and what we would want to use ourselves is especially important. CRES also believes in manufacturing with responsible and sustainable sourced ingredients are essential and will be beneficial to our customer, our planet, and our future generations.
Using our luxurious products, you can feel the uplifting power of nature, enhancing your style and connecting you to your beauty, big smile, and happiness.
BRAND PROMISE
Creating and delivering joy through products that are good for people and kind to the planet.

BRAND STATEMENT
Providing premium, natural products and excellent Japanese Omotenashi service to the people we love.

OWNER'S MESSAGE : YUMI
We aim to deliver “beauty products that are good for the people and kind to the planet.”
As the awareness of SDGs surge in modern society, I started to ask myself what have I done to make changes in the beauty industry, and am I doing enough? These thoughts motivated me to design our high quality, natural beauty product brand, CRES. I believe that we should all be able to enjoy pampering ourselves without worrying about the ingredients that could potentially harm our bodies or the Earth.
I learned the importance of organic and natural ingredients while researching chemicals used to make beauty products. I strongly believe that it is the companies' responsibility to import sustainably sourced ingredients that are essential to creating something that would be beneficial to the people, the planet, and our future generations.
I must be the one to act if I want to see changes in the industry, so this is my way of taking small steps towards becoming part of the bigger picture and look at the brighter future that lies ahead. I truly hope these products will bring positive change and create a better sustainable future for the next generation.
My Mind changed. My life changed.


Corporate History
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Jun 2019Viange Spa opens
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Feb 2019Viange Hair Fremont store opens
(Second salon in East Bay) -
Jun 2018Viange Product Launched
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Mar 2017Viange Hair Dallas, TX store opens (First salon in Texas)
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Mar 2016Viange Eyelash opens
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Jan 2016Viange Hair Dublin store opens (First salon in East Bay)
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Apr 2015Viange Nail opens
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Nov 2014Viange Hair Saratoga store opens (First salon in South Bay)
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Mar 2014Viange Hair San Francisco second store opens (Geary Street)
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Nov 2013Viange Hair San Francisco flagship store opens (Tillman Place)
Company
D&R VIE EN FAMILLE, INC
CEO: | YUMI HASHIMOTO |
Address: | 7196 Regional Street, Dublin, CA 94568 |
Phone: | 925-361-5376 |
Business Description: | Beauty Services (hair salon, nail, esthetic, skin care) Beauty Products (manufacturing and distribution) |
Employees: | 30 |