Our Story

CRES is a Japanese hair care line born from our hair salon, VIANGE Hair. VIANGE Hair’s first location opened in San Francisco in 2013. Yumi, our owner, brought a strong Japanese cultural background that attracted stylists who share a similar passion and ideology. The salon has since grown to five locations frequented by over 20,000 customers annually.

Our Story
Our Story

Our hair care team has thought tirelessly about how to improve the lives of stylists and customers because Yumi believes that our stylists’ happiness leads to satisfaction for our customers. The biggest compliment for our stylist is to see the joy that our customers show after using CRES. Our top-notch hair team used craftsmanship, customer feedback, and years of styling experience to create high-quality products that can be used as a standard for hair care.

We hope CRES plays a special role in your everyday hair routine and allows you to experience the highest quality hair products wherever you are.

Concept Message

Natural is luxury

Our luxurious products, you can feel the uplifting power of nature, enhancing your style and connecting you to your beauty, big smile, and happiness.

Statement Message

Made in Japan

Providing premium, natural products and excellent Japanese Omotenashi service to the people we love.

Promise Message

Kind to the Planet

Creating and delivering joy through products that are good for people and kind to the planet.


We aim to deliver “beauty products that are good for the people and kind to the planet.”

As the awareness of SDGs surge in modern society, I started to ask myself what have I done to make changes in the beauty industry, and am I doing enough? These thoughts motivated me to design our high quality, natural beauty product brand, CRES. I believe that we should all be able to enjoy pampering ourselves without worrying about the ingredients that could potentially harm our bodies or the Earth.

I learned the importance of organic and natural ingredients while researching chemicals used to make beauty products. I strongly believe that it is the companies' responsibility to import sustainably sourced ingredients that are essential to creating something that would be beneficial to the people, the planet, and our future generations.

I must be the one to act if I want to see changes in the industry, so this is my way of taking small steps towards becoming part of the bigger picture and look at the brighter future that lies ahead. I truly hope these products will bring positive change and create a better sustainable future for the next generation.

My Mind changed. My life changed.

Y Hashimoto

Corporate History

  • Jun 2022
    Foster City Store opens
  • Jun 2019
    Viange Spa opens
  • Feb 2019
    Viange Hair Fremont store opens
    (Second salon in East Bay)
  • Jun 2018
    Viange Product Launched
  • Mar 2017
    Viange Hair Dallas, TX store opens (First salon in Texas)
  • Mar 2016
    Viange Eyelash opens
  • Jan 2016
    Viange Hair Dublin store opens (First salon in East Bay)
  • Apr 2015
    Viange Nail opens
  • Nov 2014
    Viange Hair Saratoga store opens (First salon in South Bay)
  • Mar 2014
    Viange Hair San Francisco second store opens (Geary Street)
  • Nov 2013
    Viange Hair San Francisco flagship store opens (Tillman Place)



Address: 7196 Regional Street, Dublin, CA 94568
Phone: 925-361-5376
Business Description: Beauty Services (hair salon, nail, esthetic, skin care)
Beauty Products (manufacturing and distribution)
Employees: 30